
Brightening Face Serum
Brighten | Hydrate | Glow Effortlessly
Three proven brighteners — Niacinamide, Vitamin C and Alpha Arbutin — plus Hyaluronic Acid to hydrate, in one lightweight daily serum that fades dark spots.
Cash on Delivery — pay only when it arrives at your door.
Paraben FreeSulphate FreeCruelty FreeNasties FreeMade With Love
what's inside
The actives that do the work
Niacinamide
Strengthens the skin barrier and evens out tone
Vitamin C (Ethyl Ascorbic Acid)
A stable vitamin C that visibly brightens and improves complexion
Alpha Arbutin
Targets dark spots and stubborn pigmentation
Hyaluronic Acid
Draws in moisture for plump, dewy skin
Why your skin will thank you
- Brightens skin and improves complexion
- Helps reduce dark spots and uneven tone
- Hydrates skin and keeps it soft
Routine tip: Step 2 — Treat (AM & PM). Consistency yields transformation — stick with it for 4–8 weeks to see the change.
How to use
- Apply 2–3 drops on clean face and neck.
- Gently massage until fully absorbed.
- Use twice daily — morning and night — for best results.
Pairs well with: Oil-Control Face Wash — step 1 of the same routine.
Full ingredients list (INCI)The complete INCI list, nothing hidden
Purified Water, Niacinamide, 3-O-Ethyl Ascorbic Acid, Glycerin, Phenoxyethanol (and) Ethylhexylglycerin, Alpha Arbutin, Sodium Hyaluronate, Xanthan Gum, Hydroxyethyl Cellulose, Fragrance, Disodium Ethylenediaminetetraacetate.
No parabens, no sulphates, no nasties — cruelty free and made with love.
Caution & safe useA few sensible precautions before you start
- For external use only.
- Avoid contact with eyes.
- Patch test before use.
- Keep out of reach of children.
- Store in a cool, dry place.
Product detailsNet content, shelf life, manufacturer & care
- Net content
- 30 ml (1.01 fl oz)
- MRP
- ₹670 (inclusive of all taxes) · ₹22.33 per ml
- Shelf life
- Best before 24 months from date of manufacture
- Country of origin
- India
- Marketed by
- The Routine Lab, 12, Malipura, Peergate, Bhopal - 462001
- Manufactured by
- Cosmetify, 396, Ind Area, Phase 1, Panchkula, HR-134109 (India) · Mfg. Lic. No. 265 COS (H)
- Customer care
- +91 74409 90971 · theroutinelab@outlook.in · www.theroutinelab.in
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